Lyxar is an Australian photo and video-sharing social networking app owned by DPNAR. Lyxar is designed to blend elegance with functionality. It stands out by limiting photo uploads to once a day and introducing "Veeda" — short, 30-second videos that users can share weekly. Lyxar caters to personal expression, business growth, and social connection, making it a versatile platform for users aged 16 and older.

The app offers a unique mix of features, including business accounts for promoting services and purchasing ads, and an "Interests" section where posts, videos, users, and ads are tagged for personalized discovery. Lyxar’s distinctive terminology enhances user experience: "Ghost followers" track those you follow who don’t follow back, and profile views give insight into your visibility.

Lyxar champions luxury in all its forms — from high-end items like cars and stocks to the richness of family, friends, and aspirations. Unlike platforms that support objectionable content, Lyxar prioritizes tasteful and meaningful connections. Users can include personal details such as age, country, gender, and ethnicity to build networks that resonate with shared values or interests.

Verification on Lyxar is a three-tier system (ID, LX, and AA) to ensure authenticity and trust. Additionally, the app integrates with Instagram, letting users navigate directly to Instagram profiles with a single click. Future updates will introduce suggested accounts, ranking systems, trending page and an "XLA Score" for enhanced engagement.

Lyxar draws inspiration from platforms like Instagram, LinkedIn, and Vine, merging the best of social media, business, and entertainment into one cohesive experience. With its smart, modern design, Lyxar offers a platform for genuine connections, creative expression, and entrepreneurial ventures.